Just who buys organic and why? If you think of heavily invested in the environment, kale smoothie drinking, conscientious about bringing their own reusable bags to shop with type consumers – turns out Organics have come a long way in public perception.
At least according to Robinson Fresh – a U.S. global produce company, marketer and distributor of fresh produce in both conventional and organic varieties. According to their recent report: INSIGHTS: The Evolution of the Organic Shopper -parts 1 and II…
- the organic shopper is a “casual shopper”. They are just as likely to buy conventional produce as organic produce. “51% of survey respondents purchased organic produce within the last 30 days. Of those 73% purchased both conventional produce and organic produce during the same shopping trip”.
- If there are young children in the home 56% of 30 – 50 year olds purchased organics in the last thirty days (without children it falls to just under 50%)
- For 18-35 year olds 63% shopped for organics in the last thirty days
- With or without children, Millennials are more apt to purchase organics than any other generational group.
- And as far as gender goes females are slightly ahead of males at 53% to 50%.
- Organic shoppers are now more than ever impulse shoppers
What drives them is
- freshness, quality
- product is locally grown
To read the whole report, parts I and II please visit this link: